1d ago

Senior Marketing Specialist

Beijing, China

$55k-$75k / yearest.

full-timemidgaming

💼 About This Role

You'll lead digital marketing initiatives for Xsolla's Greater China Region, focusing on scalable growth and lead generation through performance channels. You'll ensure strong local market relevance across all digital touchpoints.

🎯 What You'll Do

  • Plan and optimize SEO/SEM strategies on Baidu, Google, Bing.
  • Manage paid advertising campaigns on search, display, and social.
  • Localize website content, messaging, and UX for the Chinese market.
  • Oversee social media operations and content localization.

📋 Requirements

  • 3–6 years of digital marketing experience.
  • Hands-on experience with SEO/SEM and paid advertising.
  • Proven experience in website localization or regional digital marketing.
  • Strong analytical skills with data-driven mindset.

✨ Nice to Have

  • Experience in B2B, gaming, payment, or technology industries.
  • Bilingual or multilingual capability.
  • Experience leading webinars or online events.
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