Tech Stack

Description

You will lead CRM strategies and a team of over 100 professionals to enhance customer loyalty and retention, while overseeing campaigns and driving business growth.

Requirements

• Bachelor's degree in Marketing, Business Administration or related field; Master's preferred
• 12+ years in CRM department, 7+ years in iGaming
• Proven experience as Director of CRM or similar role in iGaming
• Experience leading teams of 100+ people
• Technical expertise with CRM and analytical systems (Excel, SQL, Tableau)

Responsibilities

• Develop and implement comprehensive customer engagement strategies
• Oversee day-to-day operations of customer engagement activities and system efficiency
• Design and execute targeted marketing campaigns across email, SMS, push notifications
• Analyze customer data to identify trends and insights for growth
• Manage and mentor a team of 100+ customer engagement specialists and analysts