Description

You will lead growth marketing strategy for the Japanese market, owning brand storytelling, channel optimization, audience engagement, and cross-functional collaboration with global teams. You'll design and scale test-and-learn campaigns, manage partnerships, and drive demand through influencer and media relationships.

Requirements

• 6+ years in growth or brand marketing with success in the Japanese market
• Proven ability to build, launch, and scale brands in Japan
• Native-level Japanese fluency and strong English communication skills
• Experience leading full-funnel marketing and campaign performance analysis
• Skilled at turning customer insights into strategy and creative direction

Responsibilities

• Lead end-to-end strategy for Japan, tailoring campaigns and channels to local audiences
• Champion Japanese customer insights across the organization for localized marketing
• Design and scale high-performing, test-and-learn campaigns to unlock growth levers
• Oversee influencer, media, and strategic brand partnerships to drive demand
• Manage social channels and community-building efforts reflecting local culture