💼 About This Role

You'll own user acquisition and conversion across Replit's mobile app and website, driving growth through App Store Optimization (ASO) and conversion rate optimization (CRO). As the first growth marketing hire focused on conversion, you'll build testing infrastructure and collaborate with cross-functional teams to scale programs from 0-to-1.

🎯 What You'll Do

• Lead ASO strategy to increase visibility and conversion in app stores
• Drive website CRO including landing pages, signup flows, and A/B testing
• Partner with Product and Engineering to implement testing frameworks
• Build dashboards and report on mobile and web conversion performance

📋 Requirements

• 10+ years of growth or performance marketing experience
• Deep expertise in ASO and website CRO
• Hands-on experience with mobile measurement platforms and analytics tools
• Strong analytical skills with proven ability to establish testing cultures

✨ Nice to Have

• Experience marketing to non-technical audiences
• Background in SaaS products or developer tools
• Experience with AI-powered testing tools

🎁 Benefits & Perks

• 💰 Competitive Salary & Equity
• 💹 401(k) Program with a 4% match
• ⚕️ Health, Dental, Vision and Life Insurance
• 🏖️ Flexible Time Off (FTO) + Holidays
• 🚼 Paid Parental, Medical, Caregiver Leave