Tech Stack

Description

You will lead BetterUp's regional marketing efforts in EMEA, driving brand awareness, demand generation, and revenue growth across key markets. You'll shape and execute the regional marketing strategy, building scalable programs to elevate brand presence and accelerate growth. This role offers autonomy to build a high-performing marketing engine from the ground up.

Requirements

• 10+ years of B2B marketing experience, ideally in SaaS or technology sectors, with proven success leading across multiple EMEA markets
• Deep understanding of enterprise people transformation and organizational development
• Demonstrated ability to build and scale marketing programs that drive measurable business impact in partnership with Sales
• Experience leading marketing for a US-based global technology startup and adapting strategy for regional success
• Deep expertise in demand generation, ABM, field marketing, and localized content strategy
• Track record of operating both strategically and tactically in fast-paced, high-growth environments
• Strong leadership, collaboration, and communication skills — able to influence across global teams and executive stakeholders
• Analytical mindset, financial acumen, and fluency in key marketing platforms (Salesforce, Marketo/HubSpot, 6sense/Demandbase)
• A growth mindset and deep cultural intelligence across EMEA markets
• Willingness to be in the London office at least two days a week, travel across EMEA and periodically to the US

Responsibilities

• Lead the Regional Marketing Strategy
• Be a Strategic Operator
• Drive Demand at Scale
• Champion Local Relevance
• Build Executive Visibility
• Deliver Exceptional Experiences
• Measure and Optimize
• Build and Scale the Team