3h ago
CRM Lead
Rio de Janeiro, Brazil | Sรฃo Paulo, Brazil
โจ $65k-$90k / yearest.
full-timemid Hybridgaming
๐ Tech Stack
๐ผ About This Role
You'll lead lifecycle, automation, and campaign optimization for The Playstack, driving retention and player engagement. You'll collaborate with cross-functional teams to align CRM strategy with business KPIs. This role offers the chance to shape the future of sports and gaming technology.
๐ฏ What You'll Do
- Plan and execute CRM campaigns aligned with business KPIs
- Develop and refine automated CRM journeys
- A/B test messaging, timing, and incentives across channels
- Monitor CRM metrics and partner with Data Analytics
๐ Requirements
- 2+ years in CRM, preferably in iGaming or digital marketing
- Proven expertise in lifecycle marketing and automation tools
- Strong analytical skills with Excel/Sheets and dashboards
- Fluent in English and Brazilian Portuguese
โจ Nice to Have
- Leadership experience mentoring teams
- Knowledge of gambling compliance and UX principles
- Conversion Rate Optimization tactics
๐ Benefits & Perks
- ๐๏ธ Unlimited PTO
- ๐ป Flexible working environment
- ๐ Career development opportunities
- ๐ International team
- ๐ฎ Access to gaming platforms
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical Assessmentยท 60 min
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