3h ago

CRM Lead

Rio de Janeiro, Brazil | Sรฃo Paulo, Brazil

โœจ $65k-$90k / yearest.

full-timemid Hybridgaming

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead lifecycle, automation, and campaign optimization for The Playstack, driving retention and player engagement. You'll collaborate with cross-functional teams to align CRM strategy with business KPIs. This role offers the chance to shape the future of sports and gaming technology.

๐ŸŽฏ What You'll Do

  • Plan and execute CRM campaigns aligned with business KPIs
  • Develop and refine automated CRM journeys
  • A/B test messaging, timing, and incentives across channels
  • Monitor CRM metrics and partner with Data Analytics

๐Ÿ“‹ Requirements

  • 2+ years in CRM, preferably in iGaming or digital marketing
  • Proven expertise in lifecycle marketing and automation tools
  • Strong analytical skills with Excel/Sheets and dashboards
  • Fluent in English and Brazilian Portuguese

โœจ Nice to Have

  • Leadership experience mentoring teams
  • Knowledge of gambling compliance and UX principles
  • Conversion Rate Optimization tactics

๐ŸŽ Benefits & Perks

  • ๐Ÿ–๏ธ Unlimited PTO
  • ๐Ÿ’ป Flexible working environment
  • ๐Ÿ“ˆ Career development opportunities
  • ๐ŸŒ International team
  • ๐ŸŽฎ Access to gaming platforms

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Callยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Technical Assessmentยท 60 min
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