Tech Stack

Description

In this role, you will manage analytics relationships with clients, overseeing data collection, analysis, and insight generation to drive marketing solutions. You'll work closely with account management and data technology teams to align projects with client business goals and ensure high satisfaction.

Requirements

• 10+ years in Media Analytics and/or Audience Research
• Strong understanding of digital ecosystem and reporting tools (e.g., DCM, Omniture, Tableau)
• Familiarity with advanced analytic techniques (regression, predictive modeling, attribution)
• Project management and critical thinking skills
• Proficiency in SQL/Python

Responsibilities

• Data extraction, transformation, and loading
• Holistic business performance reporting and dashboarding
• Audience measurement across channels
• Cross-channel response analytics and media plan optimization
• Team and people management