Tech Stack

Description

You will oversee the implementation, management, and continuous improvement of Commerce campaigns and measurement for a global CPG client. This role involves leading retail measurement solutions, guiding measurement strategies, and optimizing campaigns using data from ad servers and analytics platforms.

Requirements

• 8+ years in integrated planning role in media, publisher, or communications discipline
• 5+ years of management experience
• Strong experience with Commerce/Retail platforms
• Knowledge of digital marketing technologies (DCM, Sizmek, Google Analytics, IAS)
• Knowledge of Tableau or other dashboard visualization tools

Responsibilities

• Lead retail measurement solution and implementation planning with internal and client teams
• Translate complex measurement concepts into actionable frameworks for non-technical stakeholders
• Guide measurement and reporting strategies to maximize Retail Media Network effectiveness
• Produce recurring performance reports and actionable insights for stakeholders
• Recommend data-driven optimizations and run A/B tests on creative, placements, and audience strategies