🛠 Tech Stack

💼 About This Role

You'll lead growth marketing strategy for North America, driving new customer acquisition through omnichannel campaigns. You'll own the marketing funnel to optimize conversion and reduce CAC. This hybrid role reports to the Chief Marketing Officer.

🎯 What You'll Do

• Own North American growth marketing strategy focusing on new business acquisition.
• Plan and execute integrated omnichannel campaigns including email, webinars, paid media.
• Optimize regional marketing funnel to improve conversion rates and reduce CAC.
• Analyze campaign performance and report on KPIs like CPL, MQLs, pipeline contribution.

📋 Requirements

• 8+ years of B2B marketing experience with focus on demand generation.
• Proven success driving pipeline and revenue in North American markets.
• Deep expertise in digital marketing channels and marketing automation (HubSpot, Marketo).
• Strong analytical skills with experience in performance reporting and attribution models.

✨ Nice to Have

• Experience in the accounting or audit industry.
• Experience in SaaS or tech.

🎁 Benefits & Perks

• 🏖️ Flexible hybrid work (3 days in Toronto office).
• 💼 Full-time permanent position.
• 📈 Growth opportunities in a leading Fintech company.