Description

You will co-drive the strategy, development, and execution of key business initiatives for Peloton, focusing on product marketing for new products and features. Your role involves leading cross-functional teams, crafting positioning and messaging, and managing global go-to-market campaigns to drive awareness and subscriptions.

Requirements

• Experience with physical product teams defining feature set and pricing preferred
• Extremely strong project management skills with ability to structure complex workstreams
• Experience working with software teams to drive growth, adoption and engagement
• Ability to balance strategic thinking with data synthesis
• Experience in product marketing for connected fitness or similar landscape

Responsibilities

• Develop product marketing strategy for new products and features supporting Connected Fitness portfolio
• Lead creation of positioning and messaging using quantitative and qualitative insights
• Lead large, multichannel, cross-organizational projects and campaigns
• Serve as strategic thought partner to Product to identify improvement opportunities
• Consolidate cross-channel insights and reporting to measure success of new product initiatives