1d ago

Director of Brand Marketing

Pennsylvania

โœจ $150k-$200k / yearest.

full-timelead Remote

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll own the full marketing funnel across B2B2E and DTC, driving brand awareness and revenue growth in a historically under-innovated sector. Your strategic vision will shape the company's narrative and impact revenue growth while collaborating across departments. You'll have the opportunity to redefine the brand and maximize its outreach in a competitive market.

๐ŸŽฏ What You'll Do

  • Own the full marketing funnel from brand awareness through monetization.
  • Define and execute a holistic growth strategy integrating brand and performance.
  • Lead creative strategy and production for unified brand and performance marketing.
  • Develop omnichannel acquisition strategies across paid, organic, and partnership channels.

๐Ÿ“‹ Requirements

  • 7-10 years of experience in performance marketing across paid, earned, and owned channels.
  • Hands-on experience with full funnel campaigns including broadcast media, Google, Meta, and SEO/AEO/GEO.
  • Strong ability to interpret complex data and turn insights into strategies.
  • Experience managing multi-channel ad budgets and optimizing for various KPIs.

โœจ Nice to Have

  • Bachelor's degree in Marketing, Business, or related field; MBA or certifications a plus.
  • Knowledge of digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager.
  • Exceptional leadership skills and ability to coach teams.

๐ŸŽ Benefits & Perks

  • ๐Ÿ–๏ธ Remote Role
  • ๐Ÿฅ Medical, dental, and vision insurance
  • ๐Ÿ’ฐ 401(k) retirement plan with company match
  • ๐Ÿ“… Paid sick leave, vacation days, parental leave, and holidays
  • ๐ŸŽ“ Tuition assistance and enhanced family support

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Panel Interviewยท 60 min
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