💼 About This Role

You'll design and implement marketing initiatives to expand the user base and elevate Binance's brand in the Pakistan market. You'll lead insight-driven experiments across channels and act as the local market pulse. This role offers a remote opportunity with a leading global blockchain ecosystem.

🎯 What You'll Do

• Design and implement local online and offline marketing initiatives and campaigns.
• Execute integrated campaigns from strategy through performance reporting.
• Lead insight-driven tests on lifecycle, social, or paid channels for growth.
• Act as local market pulse, ensuring comprehension of trends and communities.

📋 Requirements

• Minimum 5 years of experience in B2C marketing strategies (tech/internet/Ecommerce).
• Strong understanding of the Pakistan market.
• Proficiency in social media and paid channels data analytics.
• A keen interest in crypto/blockchain space.

✨ Nice to Have

• Experience in a fast-moving, dynamic environment.
• Entrepreneurial self-starter with high sense of ownership.

🎁 Benefits & Perks

• 🏖️ Remote work flexibility.
• 🌍 Global exposure to a leading blockchain ecosystem.
• 📈 Career growth in a fast-paced industry.
• 🧑‍💻 Collaboration with top talent in crypto.