💼 About This Role

You'll lead GTM strategy for Faire's online wholesale marketplace, partnering with Product and Revenue teams. You'll drive customer research and positioning to shape product adoption among independent retailers.

🎯 What You'll Do

• Develop positioning and messaging for product areas
• Build and execute end-to-end GTM strategies
• Coordinate cross-functional enablement across teams
• Manage multiple product areas simultaneously

📋 Requirements

• 6+ years of product marketing experience
• Track record building GTM plans from scratch
• Strong communication and cross-functional alignment skills
• Experience using data to size opportunities and measure impact

✨ Nice to Have

• Experience in marketplace, e-commerce, or retail
• Background marketing to small business owners
• Familiarity with thematic campaigns across product areas

🎁 Benefits & Perks

• 💰 Equity eligible
• 🏥 Benefits package included

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min