Description

Own omnichannel lifecycle and performance marketing programs to improve patient outcomes and accelerate business growth. You will lead strategy, execution, and optimization across email, SMS, push, in-app, and paid channels, working with a globally distributed team.

Requirements

• Strategic, hands-on experience in lifecycle and performance marketing
• Strong analytical rigor and practical use of AI for personalization and segmentation
• Experience with email, SMS, push, in-app messaging, and paid channels
• Ability to collaborate cross-functionally with data science, product, and engineering
• Comfortable with regular evening availability for global time zone alignment

Responsibilities

• Develop and lead integrated online marketing and lifecycle strategy supporting patient outcomes and growth goals
• Own CRM and lifecycle programs across email, SMS, push, in-app, and voice
• Apply AI to audience segmentation, personalization, send-time optimization, and churn-risk identification
• Design and execute experimentation roadmap including A/B, holdout, and multivariate tests
• Lead paid digital marketing across SEM, paid social, display, and retargeting channels