💼 About This Role

You'll own Boku’s narrative, positioning, and voice, translating strategy into high-impact content that supports brand authority and go-to-market execution. You will build content foundations where limited structure exists and enable the marketing team with AI best practices. This senior hands-on role requires close partnership with Sales and Demand to drive commercial impact.

🎯 What You'll Do

• Build and execute Boku’s content and editorial strategy aligned to commercial priorities.
• Define clear narratives and messaging for complex products across multiple audiences.
• Take ownership of website narrative and SEO optimization for ongoing improvement.
• Partner with Demand and Sales to support demand generation and ABM through content.

📋 Requirements

• Senior experience in content, brand, or editorial roles within B2B technology, fintech, or payments.
• Proven ability to build and execute content strategies, not just define them.
• Data-led operator using insight and performance metrics to demonstrate pipeline contribution.
• Experience managing agencies and direct reports.

✨ Nice to Have

• Solid understanding of SEO and GEO fundamentals and content optimisation.
• Experience working closely with Sales and navigating complex stakeholder environments.
• Demonstrated ability to lead effectively through change while sustaining momentum.

🎁 Benefits & Perks

• 🌍 Global team across 39+ countries with diverse, equal opportunity workplace.
• 💼 Senior hands-on leadership role in a publicly traded company.
• 📈 Impactful work with top global brands like Amazon, Meta, and Netflix.

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Cross-functional Panel· 60 min