3h ago
Lead, CRM & Retention Marketing
Malaysia
โจ $60k-$90k / yearest.
full-timemid
๐ Tech Stack
๐ผ About This Role
You'll lead retention marketing for a fast-growing digital insurance platform, owning multi-channel campaigns and automated customer journeys to drive loyalty and revenue. Your core impact is optimizing the full lifecycle from quote to renewal.
๐ฏ What You'll Do
- Manage multi-channel retention campaigns (Email, SMS, Push, In-App).
- Design automated customer journeys for key segments.
- Run experiments on campaign components to maximize conversion.
- Develop cross-sell strategies and manage loyalty partner relationships.
๐ Requirements
- 2+ years hands-on experience in CRM or retention marketing.
- Proficiency in Excel and Google Analytics for campaign data interpretation.
- Deep experience with modern CRM platforms like Braze or Salesforce Marketing Cloud.
- Strong grasp of mobile app ecosystems (Push, In-App, deep linking).
โจ Nice to Have
- Familiarity with Growth framework (AARRR).
- Experience in technology, e-commerce, or high-volume subscription business.
๐ Benefits & Perks
- ๐๏ธ Hybrid work setup in Malaysia
- ๐ฐ Competitive remuneration
- ๐ Opportunities to scale impact across the business
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Case Interviewยท 60 min
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