3h ago

Lead, CRM & Retention Marketing

Malaysia

โœจ $60k-$90k / yearest.

full-timemid

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead retention marketing for a fast-growing digital insurance platform, owning multi-channel campaigns and automated customer journeys to drive loyalty and revenue. Your core impact is optimizing the full lifecycle from quote to renewal.

๐ŸŽฏ What You'll Do

  • Manage multi-channel retention campaigns (Email, SMS, Push, In-App).
  • Design automated customer journeys for key segments.
  • Run experiments on campaign components to maximize conversion.
  • Develop cross-sell strategies and manage loyalty partner relationships.

๐Ÿ“‹ Requirements

  • 2+ years hands-on experience in CRM or retention marketing.
  • Proficiency in Excel and Google Analytics for campaign data interpretation.
  • Deep experience with modern CRM platforms like Braze or Salesforce Marketing Cloud.
  • Strong grasp of mobile app ecosystems (Push, In-App, deep linking).

โœจ Nice to Have

  • Familiarity with Growth framework (AARRR).
  • Experience in technology, e-commerce, or high-volume subscription business.

๐ŸŽ Benefits & Perks

  • ๐Ÿ–๏ธ Hybrid work setup in Malaysia
  • ๐Ÿ’ฐ Competitive remuneration
  • ๐Ÿš€ Opportunities to scale impact across the business

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Callยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Technical/Case Interviewยท 60 min
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