1h ago
Senior Associate, Planning
Los Angeles, California, United States
full-timesenioradvertising
Tech Stack
Description
You will support the creation of omnichannel media plans, using syndicated research and planning tools to derive insights. You'll develop strategic POVs and maintain campaign accuracy while building strong client and vendor relationships.
Requirements
- 1+ years of media planning or buying experience
- Proficient in planning principles and media math
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Ability to learn proprietary tools and processes quickly
- Strong written, verbal communication, and presentation skills
Responsibilities
- Support creation of omnichannel media plan recommendations across TV, Print, Radio, Digital, OOH, and Emerging Media
- Develop mastery of syndicated research sources, planning tools, and media math
- Maintain accuracy of tactical components like flowcharts, spreadsheets, and budget summaries
- Build and maintain strong working relationships with clients, vendors, publishers, and internal teams
- Develop strategic POVs of media partner offerings and technology
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