12h ago
Senior Lifecycle Marketing Specialist
Singapore
โจ $80k-$120k / yearest.
full-timeseniorai-ml
๐ Tech Stack
๐ผ About This Role
You'll own a core lifecycle phase end-to-end for a fast-growing AI productivity tool with 1.5M+ users. You'll define strategy, lead experimentation across channels, and drive user retention and growth. This role offers direct impact on global expansion and exposure to cutting-edge AI tools.
๐ฏ What You'll Do
- Own a core lifecycle phase end-to-end with accountability for user outcomes.
- Define lifecycle strategy and set success metrics tied to funnel performance.
- Design and lead experimentation across automation, segmentation, and messaging.
- Translate data into decisions, diagnosing churn and adjusting strategy.
๐ Requirements
- 3-5 years of experience in lifecycle or CRM marketing for subscription products.
- Hands-on experience with Klaviyo, Braze, or similar lifecycle platforms.
- Strong analytical capability with funnel analysis and experimentation.
- Experience in global or multi-market environments balancing consistency and nuance.
โจ Nice to Have
- Ability to query data with SQL.
- Experience with A/B testing and campaign optimization.
- Familiarity with AI productivity tools.
๐ Benefits & Perks
- ๐ Employee Stock Ownership Plan (ESOP) with real stake in company success.
- ๐ค Access to cutting-edge AI tools like GPT models and Claude.
- ๐ป Choice of top-spec laptops and workstation setups.
- ๐ Annual company offsites and team events.
- ๐ฅ Medical insurance and WICA coverage for full-time employees.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical Assessmentยท 60 min
- 4Final Roundยท 45 min
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