12h ago

Senior Lifecycle Marketing Specialist

Singapore

โœจ $80k-$120k / yearest.

full-timeseniorai-ml

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll own a core lifecycle phase end-to-end for a fast-growing AI productivity tool with 1.5M+ users. You'll define strategy, lead experimentation across channels, and drive user retention and growth. This role offers direct impact on global expansion and exposure to cutting-edge AI tools.

๐ŸŽฏ What You'll Do

  • Own a core lifecycle phase end-to-end with accountability for user outcomes.
  • Define lifecycle strategy and set success metrics tied to funnel performance.
  • Design and lead experimentation across automation, segmentation, and messaging.
  • Translate data into decisions, diagnosing churn and adjusting strategy.

๐Ÿ“‹ Requirements

  • 3-5 years of experience in lifecycle or CRM marketing for subscription products.
  • Hands-on experience with Klaviyo, Braze, or similar lifecycle platforms.
  • Strong analytical capability with funnel analysis and experimentation.
  • Experience in global or multi-market environments balancing consistency and nuance.

โœจ Nice to Have

  • Ability to query data with SQL.
  • Experience with A/B testing and campaign optimization.
  • Familiarity with AI productivity tools.

๐ŸŽ Benefits & Perks

  • ๐Ÿ“ˆ Employee Stock Ownership Plan (ESOP) with real stake in company success.
  • ๐Ÿค– Access to cutting-edge AI tools like GPT models and Claude.
  • ๐Ÿ’ป Choice of top-spec laptops and workstation setups.
  • ๐ŸŒ Annual company offsites and team events.
  • ๐Ÿฅ Medical insurance and WICA coverage for full-time employees.

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Callยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Technical Assessmentยท 60 min
  4. 4Final Roundยท 45 min
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