15h ago
Head of Web Marketing
Foster City, CA
$158k-$245k / year
full-timedirector Hybridsoftware
๐ Tech Stack
๐ผ About This Role
You'll lead the web strategy and roadmap for Replit.com to drive visits, signups, and revenue. You'll own the entire website journey, optimizing for both PLG and SLG motions through data-driven experimentation. This role impacts millions of users by democratizing software development via an agentic creation platform.
๐ฏ What You'll Do
- Define and execute the quarterly web roadmap and strategy
- Optimize customer journeys and personalization for conversion
- Drive SEO and GEO optimization initiatives
- Plan and run A/B tests to improve signups and leads
- Manage budgets, agencies, and vendor relationships
๐ Requirements
- 10+ years in web/digital growth across B2C and B2B SaaS
- 4+ years leading multi-disciplinary web teams
- Proven ownership of large-scale web properties and CMS platforms
- Strong command of Core Web Vitals and modern front-end practices
โจ Nice to Have
- Experience with Sanity or headless CMS
- Familiarity with Optimizely, VWO, or Adobe Target
- Deep technical SEO and structured data expertise
๐ Benefits & Perks
- ๐ฐ Competitive Salary & Equity
- โ๏ธ Health, Dental, Vision and Life Insurance
- ๐ผ Paid Parental, Medical, Caregiver Leave
- ๐๏ธ Flexible Time Off (FTO) + Holidays
- ๐ป Autonomous Work Environment
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Strategy Presentationยท 60 min
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