Tech Stack

Description

You will lead Marketing Mix Modeling, incrementality testing, brand measurement, and marketing data infrastructure programs. You will orchestrate complex cross-functional initiatives to build world-class marketing measurement capabilities at Anthropic.

Requirements

• 7+ years technical program management experience, 3+ years in marketing measurement or data science programs.
• Deep understanding of MMM, attribution, incrementality testing, and experimentation design.
• Technical fluency with customer data platforms, data warehouses, and analytics platforms.
• Experience evaluating and migrating between marketing technology platforms.
• Strong communication skills and executive presence.

Responsibilities

• Lead end-to-end program management for MMM proof-of-concept and production operations.
• Design and execute incrementality testing programs (geo-based experiments, conversion lift studies).
• Lead brand lift study design and execution across media platforms.
• Synthesize measurement results for holistic marketing effectiveness views.
• Support strategic assessments of marketing technology platforms and drive stakeholder alignment.