💼 About This Role

You'll own GTM strategy and messaging for Flora's product releases, shaping how the platform is understood by professional creatives and enterprise clients. Your core impact is ensuring every launch lands sharply, from self-serve users to the enterprise. This role stands out due to fast shipping velocity and direct collaboration with the founder.

🎯 What You'll Do

• Own GTM strategy and launch planning for product releases
• Develop positioning and messaging for professional creatives
• Write and refine launch copy across multiple formats
• Manage narrative across homepage, product pages, and landing pages

📋 Requirements

• 5+ years in product marketing
• Strong writing and editorial skills
• Experience across prosumer and B2B contexts
• Coverage of broad PMM surface area (launches, website, content, enablement)

✨ Nice to Have

• Experience with AI/creative tools
• Portfolio of launch campaigns

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 🏥 Health insurance
• 📈 Equity
• 💻 Home office stipend

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager· 45 min
3. 3Onsite Interview· 3 hours