💼 About This Role

You'll lead go-to-market strategies for new B2C digital products in global markets, working with cross-functional teams to optimize the full user journey from acquisition to monetization. This role offers significant autonomy and the opportunity to directly impact revenue at scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market research and drive experimentation

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact core business metrics like revenue and retention
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Experience with A/B testing and data-driven decision-making

✨ Nice to Have

• Experience with performance marketing channels (Google, Meta, TikTok)
• Strong leadership in cross-functional or matrix organizations
• Hands-on analytical capabilities

🎁 Benefits & Perks

• 🏖️ 28 days paid vacation per year
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% training reimbursement for professional development
• 🏠 Home office setup reimbursement up to $1,000 every 3 years

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Panel Interview· 60 min