Description

You'll craft compelling CRM copy that enhances the traveller journey from browsing to booking, collaborating with marketing, brand, product, and engineering teams. You'll experiment with AI tools to scale content while maintaining a human touch, driving engagement and loyalty.

Requirements

• User-centred mindset with focus on traveller journey
• Experience in CRM copywriting
• Ability to experiment with AI to amplify creativity
• Strong writing and storytelling skills
• Test-and-learn approach to content optimization

Responsibilities

• Craft and refine content for core features like Price Alerts and Drops
• Create high-performing copy for A/B and multivariate tests
• Use AI tools to scale, optimize, and evolve content
• Drive personalized interactions across CRM channels
• Collaborate with lifecycle marketing, brand, product, and engineering