7h ago

Web Analytics Manager

Warsaw

$101.5k-$144.7k / year

full-timemid HybridCybersecurity

🛠 Tech Stack

💼 About This Role

You'll own the web measurement infrastructure, acting as the main expert across teams to ensure accurate data collection and attribution. Collaborate with engineering and marketing to diagnose measurement issues and define standards for consistent, high-quality data across the web ecosystem.

🎯 What You'll Do

  • Own web data collection and measurement across products and teams.
  • Diagnose and resolve issues with third-party measurement systems.
  • Troubleshoot conversion measurement discrepancies with marketing teams.
  • Analyze web app setups to ensure proper data capture and transmission.
  • Define data collection requirements with engineering teams.

📋 Requirements

  • Strong understanding of web data collection architecture (client-side and server-side).
  • Hands-on experience with GTM, GA4, and Google ecosystem tools.
  • Experience troubleshooting conversion measurement issues across platforms.
  • Ability to read and understand web application setups (HTML, dataLayer, network requests).

✨ Nice to Have

  • Familiarity with attribution models and event-based measurement.
  • Knowledge of discrepancies between analytics and advertising platforms.
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