3h ago

Sr. Marketing Associate (Events/Pop-up & Influencers)

Seoul, Seoul, South Korea
full-timeseniorconsumer electronics accessories

Tech Stack

Description

You will own influencer marketing programs and Events/Pop-ups in Korea, bridging local execution with global campaigns. You'll manage end-to-end partnerships, large-scale pop-ups, and data-driven optimization to deliver impactful brand experiences.

Requirements

  • Bachelor’s Degree in Marketing, Communications, or related field
  • 4–8 years of experience in brand Events/Pop-up, influencer marketing, or PR/marketing
  • Experience with consumer lifestyle, fashion, or retail brands preferred
  • Strong project management skills and proficiency in Google Workspace
  • Native Korean and business-level English

Responsibilities

  • Lead end-to-end execution of major Events/Pop-ups in key retail hubs like Dosan and Seongsu
  • Manage influencer campaigns across Instagram, YouTube, and TikTok, including sourcing and seeding
  • Track campaign performance using metrics such as Reach, Engagement, and ROAS
  • Build relationships with influencers, talent agencies, and internal teams
  • Monitor social media and retail trends to identify brand growth opportunities
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