💼 About This Role

You'll define and own product marketing strategy for new B2C products, leading go-to-market execution. You'll optimize full-funnel performance with a strong focus on LTV and measurable business impact. This role offers significant autonomy to drive global growth initiatives.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market research to drive growth experiments

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue, conversion, retention, and LTV
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Experience with A/B testing and data-driven decision-making

✨ Nice to Have

• Experience with performance marketing channels (Google, Meta, TikTok)
• Stakeholder management in matrix organizations
• Hands-on analytical capabilities

🎁 Benefits & Perks

• 🏖️ 28 days paid vacation
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for training and conferences
• 🏥 Health benefits up to $1,000 annually

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study Presentation· 60 min