Tech Stack

Description

You will lead the strategy and execution for Roku.com's global marketing experiences, overseeing content, UX, SEO, and experimentation to drive business goals and conversion. You'll manage a team, collaborate cross-functionally, and use data-driven insights to improve site performance and deliver high-quality on-brand experiences.

Requirements

• 10+ years web marketing and production experience in ecommerce or online services
• 3-5+ years people leadership (hiring, mentoring, performance management)
• Proven success in owning web marketing roadmap and delivering measurable improvements
• Strong program/project management skills in cross-functional settings
• Hands-on with CMS, tag management, analytics, and A/B testing platforms

Responsibilities

• Oversee Roku.com content strategy, UX, SEO, experimentation, and performance analysis
• Develop web strategy aligned to company goals; maintain quarterly roadmap and prioritization
• Define and track KPIs/OKRs for site performance; publish regular readouts and action plans
• Own A/B testing program to drive funnel and conversion improvements
• Lead team and manage agencies/vendors; set goals, coach performance, define SLAs