Description

You will lead lifecycle marketing strategy for SoFi's Home Loans products, driving growth across acquisition, activation, onboarding, engagement, loyalty, and retention. Collaborate cross-functionally to build and optimize multi-channel campaigns that help members navigate the lending market and achieve financial goals.

Requirements

• Bachelor’s Degree in Business, Finance, Marketing, or technical field (or equivalent)
• 8+ years of direct-to-consumer lifecycle management experience across email, in-app, push, SMS
• Experience leveraging AI-driven insights or machine learning for segmentation and optimization
• Track record driving lifecycle strategy for cross-sell, upsell, onboarding, and retention at scale
• Experience in regulated industry (FinTech, banking) highly preferred

Responsibilities

• Develop lifecycle marketing strategies to drive new loan originations
• Collaborate with cross-functional teams for alignment of marketing efforts with product and business goals
• Plan personalized multi-channel (email, push, in-app, SMS) campaigns through customer journeys
• Manage experimentation roadmap for full-funnel program performance and optimization
• Report on lifecycle performance and share insights with leadership