💼 About This Role

You'll drive localized marketing initiatives for Curaleaf's sales teams, tailoring national brand plans to local market dynamics. Your core impact will be executing regional activations, events, and promotions while ensuring brand consistency across the route-to-market. This role stands out for its blend of creative strategy and compliance in the highly regulated cannabis industry.

🎯 What You'll Do

• Execute national and regional marketing plans tailored to local markets.
• Manage activation calendars and distribute promotional materials.
• Plan and manage local events, pop-ups, and demos.
• Coordinate regional product launches and prepare sales teams.

📋 Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4-6 years of field marketing and activation experience.
• Proven expertise in event planning and execution.
• Willingness to travel 40-60% across multiple markets.

✨ Nice to Have

• MBA or advanced degree.
• Experience in highly regulated industries (cannabis, alcohol, tobacco, pharma).
• Experience partnering with event or creative agencies.

🎁 Benefits & Perks

• 📈 Career Growth Opportunities
• 💰 Competitive Pay and Benefits
• 🏖️ Generous PTO and Parental Leave
• 🏦 401(K) Retirement Plan
• 🎁 Product Discounts

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Final Round· 60 min