Tech Stack

Description

You will develop and execute strategic performance marketing campaigns across SEM, social, display, and other channels for a diverse client portfolio. This role blends hands-on campaign management with strategic leadership, using data to optimize performance and drive growth.

Requirements

• Dynamic leader hands-on with campaign execution
• Skilled in translating business goals into media outcomes
• Deep understanding of performance marketing channels
• Data-driven with analytical thinking
• Experience with multi-touch attribution models

Responsibilities

• Define and lead performance marketing strategies across SEM, social, display, and mobile channels
• Set and manage acquisition and growth KPIs across performance channels
• Champion multi-touch attribution models to optimize conversion pathways
• Drive test-and-learn initiatives including A/B and multivariate testing
• Lead Quarterly Business Reviews (QBRs) tracking key campaign metrics