Description

You will own product positioning and messaging for Path Robotics' AI-driven robotic systems, developing core narratives, driving go-to-market strategy, creating content, and building sales enablement materials. You'll work cross-functionally with product, engineering, sales, and leadership to ensure the go-to-market reflects what the company builds and who it's for.

Requirements

• 5+ years of product marketing experience, ideally in B2B or industrial/manufacturing tech
• Strong strategic thinking and hands-on execution skills
• Excellent writing and storytelling abilities
• Experience with product launches, competitive positioning, and sales enablement
• Desired: AWS CWI/CWE certification, robotic welding experience, or familiarity with AI/ML concepts

Responsibilities

• Own product positioning and messaging across all products and capabilities
• Drive go-to-market strategy for product launches and market expansion
• Create high-quality content like white papers, case studies, and blog posts
• Build sales enablement materials including battle cards and ROI frameworks
• Develop competitive intelligence and manage buyer personas