Description

Lead audience acquisition and retention strategies across RSS, video, social, and subscription. You will assess audience profiles, identify growth opportunities, develop strategies, and collaborate with content, marketing, and subscription teams to drive growth.

Requirements

• Track record of growing and activating audiences and communities
• Ability to assess audience obstacles and opportunities for growth
• Experience forming working relationships with cross-functional partners
• Understand operational realities and collaborate on goal setting
• 5+ years of experience in audience development, analytics, or related field

Responsibilities

• Conduct audience development and growth audit across offerings
• Develop and optimize audience strategies for growth
• Manage acquisition campaigns to drive downloads, audience, and revenue growth
• Implement audience development tactics across email, subscription, social, and events
• Manage weekly, monthly, and quarterly reporting and data dashboards