Description

You will leverage data-driven insights and proprietary platforms to develop audience-first strategies across media channels, collaborating with client teams to optimize outcomes and drive business goals.

Requirements

• Proficient in digital media and agency's proprietary data platforms
• Eager to learn emerging tech and data solutions
• Proactive approach to developing new ideas
• Client-facing experience
• Experience with MarTech and AdTech integration

Responsibilities

• Identify high-value audiences using agency's proprietary data and platforms
• Conduct business and audience analysis for profiling and segmentation
• Support client's data-driven marketing by educating on data and technology
• Collaborate with Client Solutions to define audience learning agenda and KPIs
• Facilitate audience and data testing frameworks