🛠 Tech Stack

💼 About This Role

You'll define the growth strategy for Lyft Business, owning the marketing and lifecycle stack and the acquisition-to-activation journey. Your work will drive durable engagement and revenue across B2B and B2B2C customer segments. You'll build shared infrastructure for lifecycle, attribution, and experimentation that compounds across products.

🎯 What You'll Do

• Define growth strategy across acquisition, activation, conversion, retention, and expansion.
• Build growth stack: lifecycle CRM, in-app activation, attribution, and product analytics.
• Architect the journey from awareness to landing in admin portal and rider app.
• Design and operate growth loops for referrals, sponsored programs, and feedback loops.
• Set experimentation cadence, shipping bar, and standard for readouts.

📋 Requirements

• 8+ years of product management experience with growth or lifecycle ownership.
• Track record of measurable impact on acquisition, activation, or retention metrics.
• Quantitative rigor and experimentation discipline with funnels, cohorts, and A/B tests.
• Fluency with modern growth stack (Amplitude, Mixpanel, or similar).

✨ Nice to Have

• Experience in B2B, B2B2C, or marketplace contexts.
• Comfortable with multiple customer types with misaligned interests.

🎁 Benefits & Perks

• 🏥 Medical, dental, and vision insurance with additional programs.
• 🧠 Mental health benefits and family building benefits.
• 👶 Child care and pet benefits.
• 💰 401(k) plan with company match.
• ✈️ Discretionary paid time off and 18 weeks paid parental leave.

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Product Interview· 60 min
4. 4Executive Interview· 45 min