💼 About This Role

You'll build the influencer marketing strategy for Korea from scratch, managing KOL partnerships across YouTube, Instagram, and Naver. Your work will directly drive brand growth and revenue in a key market. You'll have full autonomy to define the local playbook for a fast-growing AI hardware company with $250M revenue run rate.

🎯 What You'll Do

• Develop localized influencer roadmap aligned with Korean seasons.
• Identify and vet creators across YouTube, Instagram, Naver.
• Manage talent contracts, rights, and pricing benchmarks.
• Track KPIs (CPE, CPM, Conversion) to prove ROI.
• Collaborate with global KOL team on cross-channel activations.

📋 Requirements

• Native or near-native fluency in Korean and professional English.
• Deep knowledge of Naver, Kakao, Instagram, YouTube in Korea.
• 5+ years in Influencer Marketing with large-scale Korean campaigns.
• Ability to manage digital and physical workstreams simultaneously.

✨ Nice to Have

• Existing relationships with major Korean MCNs.
• Background in Consumer Electronics or Lifestyle Tech.
• Experience taking a brand from market entry to leader.

🎁 Benefits & Perks

• 📈 Employee Stock Ownership Plan (ESOP)
• 🤖 Access to cutting-edge AI tools (Cursor, GPT, Gemini, Claude)
• 💻 Choice of top-spec laptops & Plaud devices
• 🏖️ Annual company offsites & team events
• 🏥 Medical insurance & WICA coverage

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Case Study / Presentation· 60 min