Tech Stack

Description

You will lead the global strategy to attract new partners to the ClassPass marketplace, owning the inbound acquisition motion through paid and organic campaigns. You'll collaborate with cross-functional teams to generate high-quality leads and continuously optimize performance using data and AI tools.

Requirements

• Proven success leading digital marketing campaigns on Google Ads, LinkedIn, and Facebook
• Deep experience managing budgets and exceeding lead-generation targets
• Strong command of marketing metrics: LTV, CAC, tCPA, ROAS
• Proficiency with analytics tools: Google Analytics, Tableau, SQL, Excel
• Experience with marketing automation and CRM: HubSpot, Salesforce

Responsibilities

• Lead global acquisition strategy and roadmap for partner inbound leads
• Design and manage paid and organic campaigns across key channels
• Own and evolve inbound partner acquisition funnel from first touch to signed partner
• Partner with Sales, Product, CRO, and Creative teams to align objectives
• Forecast budgets, analyze performance, and champion experimentation