Description

As the General Manager for Greater China, you will architect CASETiFY's growth across Mainland China, Hong Kong, and Taiwan. You will own the P&L, scale operations, and bridge global brand strategy with local execution in the world's most sophisticated retail ecosystem.

Requirements

• 15+ years of experience with deep roots in Mainland China retail and digital landscape
• Proven track record managing P&L of USD 100M+ and delivering exponential revenue growth
• Expert knowledge of China marketplace ecosystem (Tmall, Douyin, Little Red Book, etc.)
• Native-level Mandarin and professional English fluency
• Ability to toggle between high-level strategic planning and hands-on execution

Responsibilities

• Own regional P&L for Mainland China, HK, and Taiwan with focus on scaling Mainland market and maximizing profitability
• Develop data-driven strategies for customer acquisition, retention, and lifetime value
• Establish scalable processes and ensure regulatory and legal compliance
• Act as strategic partner to Global COO, influencing product roadmaps and sustainability initiatives
• Drive omni-channel growth across Tmall, JD.com, RED, Douyin, and physical retail stores