22h ago

Customer Lifecycle Marketing Executive

Sydney

$95k-$120k / yearest.

full-timemid Hybridsoftware

🛠 Tech Stack

💼 About This Role

You'll join our Marketing Operations team to drive product adoption through compelling lifecycle communications. You'll execute targeted email and in-app campaigns that increase feature usage across our global customer base. This role offers the chance to scale marketing capabilities in a rapidly growing tech company.

🎯 What You'll Do

  • Partner with Product Marketing to develop communications strategies for product features
  • Build and launch campaigns across email, in-app, and push notifications using AI
  • Optimize lifecycle marketing content along the customer journey
  • Analyze campaign performance on Amplitude, HEX, and Tableau

📋 Requirements

  • Experience creating and launching communications at scale
  • Outstanding writing skills to draft email and in-app content
  • Data-driven mindset with ability to analyze content impact
  • Cross-functional collaboration with Product Marketing and Product teams

✨ Nice to Have

  • Experience with Customer.io or similar email platforms
  • Figma skills for creating imagery
  • HTML experience or desire to learn

🎁 Benefits & Perks

  • 📈 Equity with high growth potential
  • 🏡 Flexible working (hybrid)
  • 🍳 Daily breakfast, lunch, snacks by in-house culinary crew
  • 🏋️ Subsidised fitness programs and EAP services
  • 🐾 Pet-friendly office
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