Description

You will develop and execute local marketing plans in Korea to drive brand voice and profitable growth, collaborating with cross-functional teams and managing agency partnerships to deliver integrated campaigns across advertising, social, digital, and experiential channels.

Requirements

• 8+ years relevant work experience at startup, agency or client-side marketing
• Preference in consumer internet space of travel, design, technology, or lifestyle brands
• Strong understanding of product and/or growth marketing
• Integrated marketing mindset with passion for creative excellence
• Experience in brand and creative strategy, off/online media
• Experience working in a regional team as part of a global organization
• Collaborative approach, empathetic, steadfast in intention
• Excelent written and oral communication, keen visual sense, attention to detail
• Ability to work within tight deadlines and adjust to changing priorities
• Passion for Airbnb, travel, creative, entrepreneurial spirit

Responsibilities

• Develop local Korea marketing plans aligned with business and brand impact
• Execute cross-regional marketing initiatives
• Influence stakeholders on complex projects with tight timelines
• Collaborate across functions to develop integrated marketing campaigns
• Lead management of local agency partners
• Enable localization of marketing activities
• Manage analytics and reporting for brand health and marketing activities
• Organize and manage regular routines across disciplines
• Conduct and disseminate after-action reviews (AARs)
• Manage and track brand marketing budgets
• Work with finance on budget forecasting and actualizing