💼 About This Role

You'll become the financial architect of Groupon's demand engine, reporting to the CFO and partnering with the CMO. Your core impact is turning marketing spend into provable incremental growth by moving beyond last-click attribution to marginal ROI frameworks. This role offers high-leverage influence on tens of millions in investment decisions.

🎯 What You'll Do

• Build the Demand Truth Model linking segments, channels, and P&L.
• Define marginal ROI frameworks and channel hurdle rates.
• Set testing and incrementality standards using experiments.
• Standardize cohort-level LTV and CAC by channel and geography.

📋 Requirements

• Senior experience in Strategic Finance, Growth Finance, or Marketing Finance.
• Background in marketplace, ecommerce, or high-volume B2C.
• Hands-on exposure to attribution and incrementality testing.
• Proven ability to influence executive-level decisions.

✨ Nice to Have

• Experience with AI-native tools for analysis and modeling.
• Track record of improving contribution margin through capital allocation.

🎁 Benefits & Perks

• 🏖️ High-leverage impact on where the business invests.
• 🚀 Build from scratch - define the demand finance system end to end.
• 💼 Executive exposure to CFO, CMO, and CEO-level decisions.
• 📊 Real marketplace complexity - no vanity metrics.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Financial Case Study· 60 min
4. 4Executive Interview (CFO)· 45 min
5. 5Offer· 15 min