💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products in a fast-paced environment. You'll influence the full user journey from acquisition to monetization with data-driven experimentation and significant autonomy.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market and competitor research for insights
• Drive A/B testing and CRO to improve funnel efficiency

📋 Requirements

• 5+ years in product marketing or growth marketing for B2C digital products
• Proven impact on revenue, conversion, or retention metrics
• Strong expertise in segmentation and go-to-market strategy
• Experience with A/B testing and data-driven decision-making

✨ Nice to Have

• Experience with performance marketing channels (Google, Meta, TikTok)
• Stakeholder management in matrix organizations
• Hands-on analytical capabilities

🎁 Benefits & Perks

• 🏖️ Fully remote work
• 🏖️ 28 paid vacation days per year
• 🏖️ 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Strategy Presentation· 60 min