4h ago
Marketing AI & Automation Manager
Hamburg or Berlin
✨ $130k-$160k / yearest.
full-timemid Hybridmedia
🛠 Tech Stack
💼 About This Role
You'll design and implement AI-powered improvements across marketing systems and technology stack, partnering with Product, Marketing, and Engineering to turn complex funnels into scalable, automated experiences. You'll drive the rollout of AI-driven automation and optimize the lead-to-customer funnel.
🎯 What You'll Do
- Drive AI-driven automation use cases across Marketing, Sales, and Product
- Analyze and optimize the lead-to-customer funnel with CRM, Sales, and Product teams
- Co-evolve lead scoring model with behavioral and firmographic signals
- Build consent-aware journey enablement components like segments and decision trees
📋 Requirements
- 3–5 years of experience in Product, Growth, Marketing Operations, Performance Marketing, or CRM
- Strong analytical mindset with hands-on A/B testing, funnel, and behavioral analysis
- Working knowledge of Braze (or similar), CDPs, CMS platforms, and automation frameworks
- Sound understanding of GDPR and privacy-first marketing principles
✨ Nice to Have
- Deep experience implementing AI-based workflows or predictive models in marketing tech
- B2B or digital-first environment experience
🎁 Benefits & Perks
- ✈️ Work from abroad up to 30 calendar days a year
- 🏢 Hybrid work and flex-time
- 🎉 International team and social events
- 🚲 Subsidized urban mobility and fitness options
- 🧠 Mental health support with OpenUp
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