4h ago

Marketing AI & Automation Manager

Hamburg or Berlin

$130k-$160k / yearest.

full-timemid Hybridmedia

🛠 Tech Stack

💼 About This Role

You'll design and implement AI-powered improvements across marketing systems and technology stack, partnering with Product, Marketing, and Engineering to turn complex funnels into scalable, automated experiences. You'll drive the rollout of AI-driven automation and optimize the lead-to-customer funnel.

🎯 What You'll Do

  • Drive AI-driven automation use cases across Marketing, Sales, and Product
  • Analyze and optimize the lead-to-customer funnel with CRM, Sales, and Product teams
  • Co-evolve lead scoring model with behavioral and firmographic signals
  • Build consent-aware journey enablement components like segments and decision trees

📋 Requirements

  • 3–5 years of experience in Product, Growth, Marketing Operations, Performance Marketing, or CRM
  • Strong analytical mindset with hands-on A/B testing, funnel, and behavioral analysis
  • Working knowledge of Braze (or similar), CDPs, CMS platforms, and automation frameworks
  • Sound understanding of GDPR and privacy-first marketing principles

✨ Nice to Have

  • Deep experience implementing AI-based workflows or predictive models in marketing tech
  • B2B or digital-first environment experience

🎁 Benefits & Perks

  • ✈️ Work from abroad up to 30 calendar days a year
  • 🏢 Hybrid work and flex-time
  • 🎉 International team and social events
  • 🚲 Subsidized urban mobility and fitness options
  • 🧠 Mental health support with OpenUp
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