💼 About This Role

You'll define the comprehensive social media marketing strategy for Star Plus content and lead marketing initiatives for subscriber acquisition and retention across TV & JioHotstar. You'll analyze OTT consumption data to identify growth opportunities and optimize marketing spend for maximum impact. This role offers a chance to work closely with JioHotstar's product and content teams to shape the platform's growth.

🎯 What You'll Do

• Define and execute social media marketing strategy for Star Plus content
• Lead marketing for subscriber acquisition and retention across TV & JioHotstar
• Analyze OTT consumption data to optimize marketing spend and insights
• Manage creation of native marketing assets for OTT platforms and JioHotstar UI/UX

📋 Requirements

• 7+ years of experience in OTT platform marketing or digital agency with subscriber acquisition focus
• Postgraduate qualification (MBA in Marketing/Digital Communication preferred)
• Expertise in interpreting OTT marketing metrics (MAU, DAU, churn, LTV, CAC)
• Proven track record in large-scale performance marketing campaigns for subscriber additions

✨ Nice to Have

• Experience with JioHotstar or similar large-scale streaming platform marketing ecosystems
• Familiarity with performance marketing channels (SEM, Paid Social, Programmatic, App Install)

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 60 min
3. 3Case study or presentation· 60 min