💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products in global markets. You'll own the full user journey from acquisition to monetization, driving measurable business impact through data-driven experimentation. This role offers significant autonomy and the chance to directly influence product success at a global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams for growth initiatives
• Optimize full-funnel performance across acquisition and retention
• Conduct market, user, and competitor research

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue, conversion, retention, and LTV
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Solid understanding of performance marketing channels (Google, Meta, TikTok)

✨ Nice to Have

• Experience with A/B testing and CRO
• Leadership in cross-functional or matrix organizations
• Strategic thinker with hands-on analytical capabilities

🎁 Benefits & Perks

• 🏠 Fully remote work
• 🏖️ 28 days paid vacation
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5k
• 📚 50% reimbursement for professional training

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Technical Interview· 60 min
3. 3Offer· 30 min