5h ago
Senior Manager, Acquisition Marketing Analytics
Atlanta, GA preferred, Remote
$160,000-$210,000 / year
P
full-timesenior RemoteDaily Fantasy Sports
🛠 Tech Stack
💼 About This Role
You'll lead acquisition measurement and performance insights for a fast-growing daily fantasy sports platform. Your work will directly inform budget allocation, channel investment, and long-term customer growth strategy.
🎯 What You'll Do
- Lead a team of data analysts across the acquisition funnel.
- Deliver data-driven insights and recommendations to senior leadership.
- Own and evolve attribution frameworks across digital and offline channels.
- Manage MMP integrations (e.g., AppsFlyer) for accurate performance tracking.
📋 Requirements
- 7+ years in data analytics.
- 5+ years in marketing analytics, growth analytics, or acquisition strategy.
- 3+ years managing or mentoring analysts.
- Deep experience with acquisition measurement across a broad media mix.
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