5h ago

Senior Manager, Acquisition Marketing Analytics

Atlanta, GA preferred, Remote

$160,000-$210,000 / year

P
full-timesenior RemoteDaily Fantasy Sports

🛠 Tech Stack

💼 About This Role

You'll lead acquisition measurement and performance insights for a fast-growing daily fantasy sports platform. Your work will directly inform budget allocation, channel investment, and long-term customer growth strategy.

🎯 What You'll Do

  • Lead a team of data analysts across the acquisition funnel.
  • Deliver data-driven insights and recommendations to senior leadership.
  • Own and evolve attribution frameworks across digital and offline channels.
  • Manage MMP integrations (e.g., AppsFlyer) for accurate performance tracking.

📋 Requirements

  • 7+ years in data analytics.
  • 5+ years in marketing analytics, growth analytics, or acquisition strategy.
  • 3+ years managing or mentoring analysts.
  • Deep experience with acquisition measurement across a broad media mix.
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