6h ago
Lead Lifecycle Marketing Manager
Florida
โจ $90k-$120k / yearest.
full-timesenior Remotehealthcare
๐ผ About This Role
You'll shape and execute a lifecycle and retention marketing program for a women's health offering. Your work will directly impact patient trust and engagement as you design strategies using data and collaboration with clinical teams.
๐ฏ What You'll Do
- Own lifecycle channels and retention marketing strategy
- Build 0-to-1 testing engine for retention with automated journeys
- Collaborate with Clinical and Operations teams to improve satisfaction
- Partner with Head of Growth to bridge acquisition and adherence
๐ Requirements
- 2-5 years in DTC lifecycle marketing, ideally 0-to-1 growth environment
- Experience owning email and SMS channels with focus on retention
- Strong problem-solving with builder mentality in ambiguous settings
- Ability to translate data into actionable insights
โจ Nice to Have
- Balanced creative ideation and data-driven decision making
- Exceptional written and verbal communication skills
๐ Benefits & Perks
- ๐ฅ Competitive healthcare benefits
- ๐ Generous equity compensation
- ๐๏ธ Generous PTO policy
- ๐ฅ Impact on patient care and outcomes
- ๐ค Collaborative work environment
๐จ Hiring Process
Estimated timeline: 2-3 weeks ยท AI estimate
- 1Recruiter callยท 30 min
- 2Hiring manager interviewยท 45 min
- 3Take-home assignmentยท 2 hours
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