17h ago

Brand and Growth Lead

New York City

$150k-$225k / year

full-time Hybrid

💼 About This Role

You'll turn Bastion's brand identity into a distribution engine that drives pipeline and builds market credibility. As a team of one with contractor support, you'll own copy, landing pages, campaigns, and measurement. This is a hands-on, high-ownership role for a flexible hybrid work environment in New York City.

🎯 What You'll Do

  • Own content marketing: publish thought leadership and case studies.
  • Build sales enablement assets: battle cards, one-pagers, decks.
  • Own the website as a living marketing asset.
  • Run demand generation experiments: LinkedIn campaigns, email sequences.

📋 Requirements

  • Experience translating brand identity into pipeline-driving marketing.
  • Proven ability to operate as a solo marketer with contractor support.
  • Experience creating collateral for B2B fintech or financial services buyers.
  • Comfort working in fast-paced startup environment with tight deadlines.

✨ Nice to Have

  • Experience in stablecoin or crypto infrastructure.
  • Familiarity with AI tooling for creative production.

🎁 Benefits & Perks

  • 💰 Equity offered.
  • 🏖️ Flexible hybrid work environment.
  • 📈 Competitive compensation range $150K–$225K.
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