6h ago
Director, Field Marketing - North America
Boston
$170k-$210k / year
full-timeseniorsoftware
💼 About This Role
You'll develop and execute North America field marketing strategies to drive pipeline and business growth for a leading travel and spend management platform. You'll partner closely with sales and SDR teams to optimize demand generation, build a high-performing team, and be the voice of marketing in the region.
🎯 What You'll Do
- Develop and execute the NA field marketing strategy aligned with sales objectives.
- Plan and execute high-impact industry events, conferences, and customer experiences.
- Forecast and track pipeline performance against quarterly and annual goals.
- Build and lead a high-performing regional marketing team.
📋 Requirements
- 12+ years of B2B SaaS marketing and leadership experience.
- Proven track record executing field marketing strategies in North America.
- Experience in demand generation, pipeline creation, and campaign execution.
- Experience managing and forecasting marketing budgets and measuring ROI.
✨ Nice to Have
- Experience with ABM campaigns.
- Familiarity with travel or SaaS industries.
- Background in global team collaboration.
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