6h ago

Director, Field Marketing - North America

Boston

$170k-$210k / year

full-timeseniorsoftware

💼 About This Role

You'll develop and execute North America field marketing strategies to drive pipeline and business growth for a leading travel and spend management platform. You'll partner closely with sales and SDR teams to optimize demand generation, build a high-performing team, and be the voice of marketing in the region.

🎯 What You'll Do

  • Develop and execute the NA field marketing strategy aligned with sales objectives.
  • Plan and execute high-impact industry events, conferences, and customer experiences.
  • Forecast and track pipeline performance against quarterly and annual goals.
  • Build and lead a high-performing regional marketing team.

📋 Requirements

  • 12+ years of B2B SaaS marketing and leadership experience.
  • Proven track record executing field marketing strategies in North America.
  • Experience in demand generation, pipeline creation, and campaign execution.
  • Experience managing and forecasting marketing budgets and measuring ROI.

✨ Nice to Have

  • Experience with ABM campaigns.
  • Familiarity with travel or SaaS industries.
  • Background in global team collaboration.
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