Tech Stack

Description

You will drive planning, execution, and optimization of marketing campaigns, collaborating with product marketing managers and cross-functional teams to develop campaign briefs, manage media initiatives, and interpret data to guide strategy.

Requirements

• Bachelor's degree or equivalent practical experience
• 5+ years experience in media planning and strategy within a paid media agency
• Strong understanding of digital marketing channels, audience targeting, and data-driven decision-making
• Excellent organizational skills and attention to detail
• Proficiency in Google Sheets/Excel and project management tools

Responsibilities

• Partner with Product Marketing Managers to develop strategic campaign briefs with paid media, social, and creative guidance
• Lead end-to-end project management for media initiatives ensuring timely execution
• Manage cross-functional collaboration to translate briefs into actionable media recommendations
• Analyze campaign data and communicate results to clients and internal teams
• Identify and implement process improvements, standardization, and automation