Tech Stack

Description

You will lead paid search campaigns, creating and optimizing strategies for client accounts at the intersection of health and wellness. Your work ensures every dollar spent contributes to client growth through data-driven AI and testing roadmaps.

Requirements

• 3-5 years of paid search campaign management experience
• Bachelor's degree in Marketing, Communications, Advertising, or equivalent
• Deep knowledge of Google and Microsoft advertising products (Search, PMax, AI Max, Demand Gen, Video)
• Data-driven decision-making and evidence-based strategy
• Healthcare, health insurance, or pharma lead generation experience is a plus

Responsibilities

• Lead campaign creation across Search, Performance Max, Demand Gen with best-practice structure
• Oversee QA for keywords, ad copy, extensions, and launch components
• Develop PPC objectives and strategy via client discovery
• Monitor KPIs (ROAS, CTR, CPA, CVR) and optimize performance
• Provide in-depth reporting and lead client status calls